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Ug, I need to title the talk I am writing...

Security is Customer Service
How To Make Budget and Secure People
Paranoia Is Not Enough

I DON'T KNOW

I also have to finish writing it, and then submit it places, I want to give infinite more talks now

Without knowing the talks content, I would probably take the 3rd title for a Hacker / nerd conference and the 1st to address "normal" people.

I have this whole plan of making a hundred talks about the boring parts of security. I wanna talk a bunch about how to use your compliance and customer requirements to fake stuff.

I was hoping #2 was a good riff on "How To Make Friends and Influence People", but yeah, audience matters a lot
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So the 2nd is for the business folks with a slight idea about security then :-)